A lot of designers will give you something that looks better. What I'm actually doing is figuring out what changed (your growth, your positioning, your audience) and building an identity that reflects that accurately.

The brands that leave my process don't just look more polished. They finally look like themselves. That's what makes the right clients trust you faster and the wrong ones stop showing up.

Mark Omlor has been a leader in the creative industry for more than a decade. Designing for big name brands including Nike, Fanatics and more. Specializing in brand identity and strategy for the last six years, he believes in the unique power graphic design holds to shape perceptions and emotions.