Nike – College Football Playoff, Apparel Graphics

I had the privilege of designing a healthy portion of the apparel graphics Nike put out for the 2024-25 College Football Playoff.

This includes select fan gear items and the Locker Room tees for the Semifinal & National Championship games – as seen on national TV.

Our creative story was called “Onfield Momentum” - an homage to the new 12-team Playoff format and the season-long journey college football teams make to reach the championship. This direction made way for graphics that give subtle nods to the host city of Atlanta, and connections to the teams that made it there.

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