Meghan Murphy Coaching – Brand Identity

Having an extensive background in job recruitment, Meghan has been in the career coaching business since 2021.

Her original business model centered around résumé reviews and consultations. While these brought in steady business, the clients were mostly seeking out interview answers and quick fixes around job searching.

We wanted to position the business in a way that prioritizes career coaching that centers around Human Design. By tapping into personality, we created a brand identity that shows that Meghan:

• is different without being inaccessible
• is experienced, professional and qualified–but doing things differently
• wants people to feel energized and inspired when they interact with her brand