Team Godwin Foundation – Rebrand

Rebrand for the Team Godwin Foundation, the non-profit founded by Chris and Mariah Godwin that is dedicated to saving at-risk animals and supporting the community, including underprivileged children and sponsoring service dogs for veterans. As the foundation enters into a new life, the time came for a new brand identity.

The logo puts a new spin on the TG monogram from the previous logo, crafting it into a football icon. The lockup is strong and memorable, while challenging the norms of what a charitable foundation logo can be. The navy is carried over and modified, while the red-orange provides a pop of color that solidifies a confident new chapter in the foundation’s history.