Kansas Jayhawks – Fanatics Apparel Graphics

The University of Kansas wanted to expand its product offering with Fanatics, so we started with some graphics that celebrate campus traditions and build hype for exciting events to come. As always, local tie-ins and intentional design choices add a layer of intention to the assortment

This September, the Jayhawks will play in the first college football game in London as part of the Union Jack Classic. The first graphic blends distinct elements of KU and the UK to create an instant best-seller.

The iconic Rock Chalk chant is the cornerstone of Jayhawk fandom. The second graphic captures the energy of the fans behind the chant, wherever it’s being shouted.